What does a live phone bank cost per contact?
Professional live phone banking from The Political Group costs between $0.26 and $0.67 per voter household, priced by list size, with three attempts per household, live callers, candidate voicemail, caller ID, and a real time dashboard included and no hidden fees. A 10,000 household program is $4,711. The number that matters for comparing vendors is cost per live conversation, which is the program total divided by the households actually reached, so a quote that looks cheaper per dial can be more expensive per voter spoken to.
By Frank Carrasco, PhD, founder of The Political Group, 20+ years and 1,900+ campaigns. Last updated .
Phone Bank Cost Calculator
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The formula
- Households = voters x 0.69 (when you only know the voter count)
- Rate per household is set by list size, from $0.67 under 1,250 households to $0.26 at 55,000 to 80,000
- Program total = households x rate
- Live conversations = households x cumulative live reach after 3 attempts
- Cost per live conversation = program total / live conversations
How to use it
- 1
Count the list in households
Phone programs dial households, not voters. If you only have a voter count, multiply by 0.69.
- 2
Read the rate for that list size
Larger lists earn a lower per-household rate. The calculator applies the current HyperPhonebank rate table automatically.
- 3
Estimate live reach
Cumulative reach after three attempts, not the per-dial answer rate. Use your own history if you have it.
- 4
Compare per conversation
Enter any other quote for the same list and its promised reach. The vendor with the lower cost per live conversation is the cheaper program.
Questions campaigns ask
How much does political phone banking cost?+
HyperPhonebank live phone banking costs $0.67 per voter household for lists up to 1,250 households, scaling down to $0.26 per household at 55,000 to 80,000 households, with three attempts, live professional callers, and a real time dashboard included. There are no setup fees, per-minute charges, or hidden fees.
What is the difference between cost per dial and cost per contact?+
Cost per dial spreads the price across every attempt, answered or not. Cost per contact, or per live conversation, spreads it across the voters actually reached. Only cost per contact tells you what a persuaded or identified voter costs.
Is texting cheaper than live calls?+
Per message, yes. Per persuaded voter, usually not: a text cannot ask a follow up question, handle an objection, or record why an undecided voter is undecided. Campaigns use texting for reminders and live calls for identification and persuasion.
What is included in a HyperPhonebank program?+
Professional live callers, three attempts per household, the candidate's voice on voicemail, campaign caller ID, voter identification (support, considering, undecided, opposed), key issue capture, yard sign requests, and a real time dashboard with the results as they come in.