- Citation
- HRS 11-301 to 11-304 (2024 Haw. Sess. Laws Act 191; core rule at HRS 11-303)
- Enacted
- July 3, 2024
- Effective
- July 3, 2024
- When it applies
- from the first working day of February in each even-numbered year through the next general election
- Media covered
- advertisements (video, image, or audio) depicting a person saying or doing something they did not, realistic enough to fool a reasonable viewer, created by GAN or machine learning techniques, AI, or digital technology
- Who it covers
- any person who recklessly distributes, or agrees to distribute, the media
- Rule
- ban unless disclosed
- Intent required
- reckless distribution in reckless disregard of the risk of harming a candidate's reputation or electoral prospects or changing voters' behavior
- Disclaimer format
- No fixed wording: the disclaimer had to inform the viewer that the media has been manipulated by technical means and depicts appearance, speech, or conduct that did not occur. Video: throughout the entire video, clearly readable, letters at least as large as the largest text, same language. Image: clearly readable, at least as large as the largest text. Audio only: read at the beginning and end, clearly spoken, easily heard pitch, same language. Edited media also had to cite the original unedited sources.
- Exemptions
- broadcasters, cable operators, and satellite providers not involved in creating the media
- interactive computer services, cloud providers, streaming services, and AI tool developers for third-party content, unless they knew it was deceptive and intended to deceive Hawaii residents
- Criminal penalty
- Petty misdemeanor; misdemeanor for a repeat within 5 years; class C felony if intended to cause violence or bodily harm (all now enjoined)
- Civil penalty
- Campaign Spending Commission fines (now enjoined)
- Who can sue
- Depicted individuals, candidates, and organizations representing voters could sue for damages and injunctions (now enjoined).
- Injunction available
- Yes
- Court challenges
- The Babylon Bee, LLC and Dawn O'Brien v. Anne E. Lopez et al., No. 1:25-cv-00234-SASP-KJM (D. Haw.). Filed 2025-06-04. On 2026-01-30 Judge Shanlyn A.S. Park granted plaintiffs summary judgment (ECF 47), finding Act 191 a content-based restriction that fails strict scrutiny, an unconstitutional compelled disclaimer, and void for vagueness, and permanently enjoined the State defendants from enforcing it. Clerk's judgment entered 2026-01-30 (ECF 48). No notice of appeal was filed; the 30-day appeal deadline passed in early March 2026, and the last docket entries (through 2026-05-19) are stipulations extending fee deadlines pending legislative appropriation and payment.
- Notes
- Treat this law as unenforceable. Signed as Act 191 on 2024-07-03 and effective on approval. It applied to ballot measure ads too. The statute remains on the books unless repealed.