What is bundling, and what does a bundled PAC get that a single campaign does not?

Bundling means a PAC or party committee buys live voter contact for several candidates in one engagement, and the price is set by the size of the whole bundle rather than by each race on its own. HyperPhonebank prices per voter household on a published table that falls from $0.67 per household for lists up to 1,250 households to $0.26 per household from 55,000 to 80,000 households. Five 10,000-household races bought separately are each priced at the 10,000-household tier; bought as one 50,000-household bundle, all five are priced at the 50,000-household tier. Each candidate's program stays separate: its own script, caller ID, voicemail, dashboard and in-kind line. Only the price tier is shared.

By Frank Carrasco, PhD, founder of The Political Group, 20+ years and 1,900+ campaigns. Last updated . Not legal advice; confirm treatment with the committee's counsel.

The rate table

The full HyperPhonebank table has eighteen tiers. The ones a committee usually crosses are 1,250 households ($0.67), 5,000 ($0.57), 10,000 ($0.47), 20,000 ($0.37), 30,000 ($0.33), 50,000 ($0.28) and 55,000 to 80,000 ($0.26). Every tier includes professional live callers, three attempts per household, the candidate's own voice on voicemail, a campaign caller ID, voter identification and issue capture, and the live dashboard. There are no per-minute charges, setup fees or list fees.

Voters convert to households at 0.69, which is the share of a typical voter file that lives at a distinct address with a phone. A 15,000-voter universe is about 10,350 households.

What changes for the committee

Four things, and the price is only the first.

  • One rate for the slate, set by the bundle's household count. The calculator shows the exact figure for any mix of races.
  • One engagement, itemized per candidate. The proposal, the invoice and the in-kind lines are all per candidate from the start, so reporting is clean.
  • A roll-up view across every candidate: the support tracker, which shows who is gaining, who is slipping and where the next dollar should go while there is still time to move it.
  • A single point of contact who has run the whole slate, instead of a vendor relationship per campaign.

Price a slate while you read

Bundle rate per household
$0.27
51,750 households across 5 races
Bundle total
$14,086
What the committee pays
Bought one race at a time
$23,091
Same programs, no bundle
Bundle saves
$9,004
39.0% of the stand-alone price

Add 3,251 more households (about 4,712 voters, one more race or a deeper universe) and the whole bundle drops to $0.26 per household.

Per-candidate rate and in-kind line for your slate

CandidateHouseholdsAloneIn bundleCandidate program
Candidate 110,350$0.45$0.27$2,817
Candidate 210,350$0.45$0.27$2,817
Candidate 310,350$0.45$0.27$2,817
Candidate 410,350$0.45$0.27$2,817
Candidate 510,350$0.45$0.27$2,817
Show the in-kind contribution line for each candidate
  1. In-kind contribution to Candidate 1: live voter contact phone program, 10,350 voter households, three attempts each, valued at $2,817.27.
  2. In-kind contribution to Candidate 2: live voter contact phone program, 10,350 voter households, three attempts each, valued at $2,817.27.
  3. In-kind contribution to Candidate 3: live voter contact phone program, 10,350 voter households, three attempts each, valued at $2,817.27.
  4. In-kind contribution to Candidate 4: live voter contact phone program, 10,350 voter households, three attempts each, valued at $2,817.27.
  5. In-kind contribution to Candidate 5: live voter contact phone program, 10,350 voter households, three attempts each, valued at $2,817.27.

The value is what the committee pays for that candidate's program at the bundle rate. Whether it is reported as an in-kind contribution or an independent expenditure depends on coordination; confirm with counsel.

What changes for each candidate

Nothing that they would notice except the price. Each race gets its own script written for that district, its own caller ID showing the campaign, the candidate's own voicemail, and its own dashboard updated as calls happen. The campaign sees only its own program. The committee sees all of them.

Breakpoints and what one more race unlocks

Because the tiers are steps, a bundle that sits just under a breakpoint can drop its rate for every race by adding one more race or deepening one universe. The calculator shows the next breakpoint and how many households away it is. A committee choosing between funding four races or five often finds the fifth race costs less than the first four's saving.

What happens after the bundle is signed

One proposal, itemized per candidate, comes through the e-signature pipeline. Each campaign supplies its universe or the committee supplies it from its own file; The Political Group builds the household list per race, writes the script with the campaign, records the candidate's voicemail, and sets the caller ID. Calling starts within days. Every campaign gets its dashboard link the day its program starts; the committee gets the roll-up link the same day. Invoices come per candidate per period, and each carries the household count and the amount that becomes the in-kind or independent expenditure line.

What bundling is not

It is not a shared call. No caller ever speaks for two candidates in one conversation. It is not a shared list; each race's universe is its own file. And it is not coordination between candidates; the committee's arrangement with each campaign stands on its own, and whether a program is an in-kind contribution or an independent expenditure is decided race by race.

Three bundles, priced

The table below is the calculator run three ways, so the shape of the saving is visible without opening it. Every figure is the published rate applied to the stated households; nothing is rounded to make the point.

  • Two state legislative races at 3,000 households each. Alone, each is priced at the 5,000-household tier, $0.57, for $1,712 apiece and $3,423 together. Bundled, the 6,000 households are priced at the 7,500 tier, $0.52, for $3,125. The bundle saves $298, about 9 percent.
  • Five House races at 10,000 households each. Alone, each is at the 10,000 tier, $0.47, for $4,711 apiece and $23,555 together. Bundled, the 50,000 households are priced at $0.28, for $14,230. The bundle saves $9,325, about 40 percent, and each candidate's in-kind line reads $2,846 instead of $4,711.
  • A state party ticket of twenty races averaging 4,000 households. Alone, each is at the 5,000 tier, $0.57, for $2,282 apiece and $45,640 together. Bundled, the 80,000 households are priced at $0.26, for $20,784. The ticket saves $24,856, about 54 percent.

How the price is set, and why it is public

The tiers reflect the real economics of a live calling floor: a bigger list keeps a team on one script longer, fills a full shift, and spreads the fixed cost of building the universe, recording the candidate's voicemail and standing up the dashboard over more households. A committee buying a slate creates exactly that economy, so it gets exactly that price. The table is published on this site rather than quoted privately because a committee should be able to price a slate before it talks to anyone, take the number to its board, and hold the vendor to it.

For PACs and party committees

Five things a committee gets from The Political Group that a single campaign cannot

  1. 1. Bundling

    Bundle your candidates with us and unlock a volume breakpoint no single campaign reaches alone. The whole slate is priced on its combined list, and every race in it pays that rate.

  2. 2. Control

    You pay directly toward voter persuasion you can track yourself, dollar by dollar, and report the in-kind contribution to each candidate cleanly. Every program is itemized per candidate from the first quote.

  3. 3. The live dashboard

    Every bundled candidate gets a live campaign dashboard showing dials, conversations, voter identification and daily momentum as they happen. Not a weekly PDF. Unmatched anywhere.

  4. 4. The support tracker

    Across all your candidates: who is gaining, who is slipping, who needs help. Spend more where it matters and less where it does not, while there is still time to move money.

  5. 5. HyperPulse

    AI polling that reads the voters of any district in hours for a fraction of a traditional poll, and gets sharper as real voter contact calibrates it. With us you can sample real voters.

Questions

What is the minimum bundle?+

Two candidates. A bundle earns the rate its combined households reach, so two small races already pay less together than apart. There is no ceiling; the table runs to 80,000 households and beyond.

Do bundled candidates have to be in the same state or party?+

No. A bundle can span states, offices and parties. Only the price tier is shared.

Can the committee add a race after the bundle starts?+

Yes. The added race is priced at the tier the enlarged bundle reaches, and earlier races are trued up to the new tier on the remaining work.

How is each candidate's share reported?+

Each candidate's program is invoiced separately at the bundle rate on that candidate's household count, and that figure is the in-kind or independent expenditure amount for that candidate. The calculator writes the line.

See where your slate stands.

Book a 20-minute dashboard walkthrough. We show a real live dashboard from a real program, not slides, and leave you with a bundle estimate sized to your candidates.

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