Missouri AI laws for political campaigns

Political ads and deepfakes

Does Missouri regulate AI in political ads?

No. As of October 5, 2026, Missouri has no state law that specifically regulates artificial intelligence or deepfakes in political ads or election communications. Missouri has not enacted any law requiring disclosure of, or banning, AI-generated or deepfake content in political ads or communications. Election deepfake bills have been filed every year since 2024 and all failed. In 2026 the Senate passed SB 1012, a broad AI bill whose Section 130.165 would have required a prominent AI disclaimer on political ads (with a class A misdemeanor for leaving it off), but the House Emerging Issues committee voted it do not pass. Existing campaign finance 'paid for by' rules, defamation law, and federal rules still apply to AI content.

For campaigns and consultants

Before an AI ad runs in Missouri

• No Missouri AI disclaimer is required on political ads, but disclosing AI use avoids platform rejections and backlash.
• Missouri's standard 'paid for by' disclaimer rules and defamation law still apply to AI content.
• Expect an election AI disclaimer bill to return in the 2027 session; versions passed one chamber in both 2024 (HB 2628) and 2026 (SB 1012).
• For robocalls, follow federal TCPA rules on artificial and prerecorded voices, including the FCC's 2024 ruling that AI voices count as artificial.

AI voice calls and texts

Can a campaign use AI voice calls in Missouri?

No Missouri law specific to AI voices or political robocalls was confirmed. Missouri's no-call and telemarketing statutes are aimed at telephone solicitation (sales); their application to political calls could not be verified because Missouri's statute and legislature websites were unreachable. Federal TCPA rules on artificial or prerecorded voices apply.

Federal floor everywhere: AI-generated voices are “artificial” voices under the TCPA (FCC, February 2024), so they need prior express consent to cell phones and must identify the caller at the start of the call. AI robocall laws in every state

Federal layer

Federal rules that apply in Missouri

At the federal level, the binding rules that hit AI in campaigns today are the TCPA and FCC robocall rules, not any AI-specific election law. Since February 2024 the FCC treats AI-generated voices as "artificial" voices, so AI voice calls to cell phones need prior express consent (political calls included), AI or prerecorded political calls to landlines are limited to three per 30 days without consent, and every such message must identify the caller, give a callback number and offer an opt-out. The FEC says its existing fraudulent misrepresentation ban covers AI, but it has had no quorum since April 2025 and cannot enforce. Proposed FCC rules on AI disclosure in broadcast political ads and in AI calls were never adopted, and no federal AI political ad disclaimer bill has passed. Federal efforts to preempt state AI laws (a 2025 moratorium the Senate struck 99 to 1, and Executive Order 14365) have not displaced any state election or robocall law as of October 2026.

FCC, FEC and the federal preemption fight

How Missouri compares

19 other jurisdictions share Missouri's status (no law):

Alaska · Arkansas · Connecticut · District of Columbia · Georgia · Illinois · Iowa · Kansas · Massachusetts · Nebraska · New Jersey · North Carolina · Ohio · Oklahoma · Pennsylvania · South Carolina · Virginia · West Virginia · Wyoming

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