- Citation
- A.R.S. 16-1024
- Enacted
- May 29, 2024
- Effective
- September 14, 2024
- When it applies
- within 90 days before an election at which the candidate will appear on the ballot
- Media covered
- synthetic media: an image, audio recording or video recording of an individual's appearance, speech or conduct created or intentionally manipulated with digital technology to create a realistic but false image, audio or video
- Who it covers
- a creator: any person that uses AI or other digital technology to generate the synthetic media (technology providers excluded)
- Rule
- ban unless disclosed
- Intent required
- Creator knows the media is a deceptive and fraudulent deepfake: synthetic media of a candidate that is false with knowledge of falsity, intended to injure the candidate's reputation, and intentionally calculated to mislead a reasonable person about what the candidate said or did.
- Disclaimer format
- The statute requires only a clear and conspicuous disclosure that conveys to a reasonable person that the media includes content generated by artificial intelligence. No fixed wording, font size or audio placement is prescribed.
- Exemptions
- satire or parody
- interactive computer services as defined in 47 U.S.C. 230
- Civil penalty
- Civil penalty under A.R.S. 16-937(B) for each day the deepfake is distributed without the disclosure. (16-937(B) is the campaign finance late-filing schedule: $10 per day for the first 15 days and $25 per day after that.)
- Court challenges
- No court challenge found. In July 2026 an Arizona congressional candidate reportedly sued a super PAC over unlabeled AI-generated images on billboards and signs (reported by the Phoenix New Times via the Arizona Capitol Times); outcome unknown.
- Notes
- Laws 2024, ch. 199. Not an emergency measure, so it took effect on the 2024 general effective date, September 14, 2024. The statute does not name the enforcing officer. Penalty applies to a person who fails to make the disclosure.