What it would take for Kevin Martin.
McBath starts 49.1 points ahead on our starting line from recent official results. Campaign work can move about 7,373 net votes toward Martin, a 2.5-point gain. Winning outright would take a 46.5-point national wave on top of that. Here is the plan that makes Martin the one standing if one comes.
A long shot on the math: it takes a 46.5-point national wave.
145,712 votes.
That is half of the 291,422 ballots we expect in this race, plus one. Where Martin stands today, and what is missing:
Starting line: a weighted blend of the official 2022 and 2024 results in this district (House, President, U.S. Senate, Governor). No 2026 polls have been published. 2026 turnout modeled on 2022, the last midterm.
0% today. A wave changes that.
We ran this race 20,000 times with realistic error on every assumption. Drag the slider to see the odds move as the campaign captures more of what history says is available.
Each simulation draws the starting line with an error of 7 points of margin (no 2026 polls, so the starting line comes from history and carries more error) and lets the plan over- or under-deliver by 30 percent. Seeded and reproducible; the method and data are at the bottom of the page.
The gap closes three ways.
Change minds. Bring out voters who skip midterms. Win back the third-party vote. Every pool below is counted from official precinct returns and published polls.
Who. 7,125 voters who split their ticket in recent elections and lean McBath today.
How. Live conversations on the call list that matters: voters who crossed party lines, plus the undecided. Martin needs to win 50 percent of the ones now leaning McBath.
Who. At least 1,280 people who voted in 2024 but not in 2022, in precincts where Martin's side wins at least 55 percent.
How. Voter ID calls to people who voted in 2024 and skipped 2022, then a ballot chase until each one has voted.
Who. Voters who went third party in recent races, in the precincts that lean Martin's way.
How. A direct appeal to voters who went third party last time. They have already shown they will leave the two-party default.
Together: 7,373 net votes against a gap of 142,967. Still 135,594 short. The rest needs a national shift of about 46.5 points that no campaign controls.
12 precincts carry 21% of it.
Ranked by the net votes each one gives the plan. The darker the county, the more of the upset lives there.
- 01+152Smyrna 6A (Cobb County)persuadeStarting line McBath +20. 7.8% split their ticket.
- 02+145Precinct 08J (Fulton County)persuadeStarting line McBath +15. 13.6% split their ticket.
- 03+143Smyrna 4A (Cobb County)persuadeStarting line McBath +22. 7.0% split their ticket.
- 04+138Precinct 07B (Fulton County)persuadeStarting line Martin +12. 11.2% split their ticket. About 344 more ballots in 2024 than in 2022 (estimate).
- 05+138Smyrna 7A (Cobb County)persuadeStarting line McBath +49. 6.0% split their ticket.
- 06+137Precinct 08B (Fulton County)persuadeStarting line Martin +1. 11.0% split their ticket.
- 07+126Precinct 07C (Fulton County)persuadeStarting line McBath +30. 9.5% split their ticket.
- 08+12208f1 (Fulton County)persuadeStarting line Martin +12. 13.5% split their ticket. About 291 more ballots in 2024 than in 2022 (estimate).
- 09+122Ss09b (Fulton County)persuadeStarting line Martin +1. 9.4% split their ticket.
- 10+118Precinct 09F (Fulton County)persuadeStarting line McBath +24. 9.5% split their ticket.
- 11+118Precinct 08H (Fulton County)persuadeStarting line Martin +2. 12.6% split their ticket.
- 12+112Precinct 08E (Fulton County)persuadeStarting line Martin +7. 11.9% split their ticket.
The hidden path.
Smyrna 6A (Cobb County) carries the most.
Smyrna 6A (Cobb County) gives this plan more net votes than any other precinct: 152. It sits at McBath +20 on our starting line, and 7.8 percent of its voters split their ticket in recent elections.
Precinct 07B (Fulton County) is a turnout race.
Martin's side leads Precinct 07B (Fulton County) by about 12 points on our starting line, and it cast about 344 more ballots in 2024 than in 2022 (an estimate). Roughly that many of its 2024 voters sat out the last midterm; bringing enough of them back nets 14 votes there.
Precinct 08J (Fulton County) splits its ticket the most.
Of the precincts in this plan, Precinct 08J (Fulton County) has the highest share of ticket splitters: 13.6 percent. That is where a persuasion call is most likely to reach someone open to crossing over.
The honest math.
Every lever at its historical ceiling moves 7,373 net votes. The gap is 142,967. That is the measure of what a strong campaign adds: 2.5 points of margin, and first position if the national mood breaks.
Where voters cross over.
Every dot is a precinct. If no one split a ticket, every dot would sit on the line. The orange ones are where Martin's side lost voters it won further up the ballot.
- Precincts
- 240
- Slope
- 1.062
- R²
- 0.993
- Residual SD
- 2.4 pts
- Crossover precincts
- 31
Weighted least squares, one point per precinct, weighted by ballots cast. Orange precincts sit more than one residual standard deviation below the line: Martin's side did worse there in this race than the top of the ticket predicts. Hover any dot for the precinct.
Voting starts October 13.
- Now to October 5Find them
Voter ID calls across the persuasion list in these precincts. Every conversation tags the voter: with Martin, with McBath, or undecided. The undecided become the persuasion universe; the supporters become the ballot chase list.
- October 6 to 12Persuade
Second conversations with every undecided and soft voter, built around the one issue they named on the first call. The goal is 7,125 net votes from people who have crossed party lines before.
- October 13 to 23Bank the ballots
Advance in-person voting runs October 13 through October 30, and absentee ballots start going out October 5. Absentee ballots must be received by 7 p.m. on November 3. Chase every supporter's mail ballot request until it is returned, and move supporters to early voting while it is open.
- October 24 to November 2Turn them out
The drop-off voters: people who voted in 2024 and skipped 2022. At least 1,280 of them live where Martin is favored. Absentee ballots must be received by the county election office by 7 p.m. on November 3. Applications must be received by October 23.
- November 3Election day
Polls are open 7 a.m. to 7 p.m. and photo ID is required. Georgia has no same-day registration. A candidate needs a majority; if no one reaches 50 percent plus one, the top two meet in a December 1 runoff. The last calls go to identified supporters who have not voted, with their polling place in hand.
No wishful thinking.
Official results in this district: the Democratic nominee carried the 2024 House race by 49.4 points; Harris carried the 2024 presidential race by 49.9 points; Warnock carried the 2022 U.S. Senate race by 53.3 points.
- Martin wins 50 percent of the ticket splitters now leaning McBath.
- In Precinct 07B (Fulton County) and 08f1 (Fulton County), 35 percent of the people who voted in 2024 but skipped 2022 come back and vote.
- The national environment moves about 46.5 points toward Martin's side between now and November 3.
- No 2026 public poll exists for this race, so the starting line is a weighted blend of official recent results; the first real poll will move it.
1,736 conversations.
That is how many live voter conversations this plan takes: about 33,125 dials to 11,042 households, before the last ballot is cast.
Call list: every ticket splitter and undecided voter in the targeted places (you cannot tell which way they lean before the call), every targeted drop-off voter, and the reachable third-party voters. About 69 households for every 100 voters on the list, three attempts each, and a 5.24 percent live answer rate per attempt, the per-program average across 1.2 million real 2026 dials in our published benchmarks.
We run this list.
Calls are the voter ID and ballot chase engine of this plan. They find the persuadable voters and the supporters, so every other dollar lands on the right door. The full call program for this list is an estimated $4,927 at our published rates: 11,042 households, three attempts each.
Professional live callers working exactly these precincts: persuasion on the ticket splitters, voter ID on the fence, ballot chase on every absentee request until it is returned. A live dashboard shows every conversation as it happens. Days to launch, not weeks.
Who is on the ballot.
Kevin Martin (R)
A fifth-generation Cobb County native who has worked about 30 years as a corporate controller; he holds bachelor's degrees from the Georgia Institute of Technology and Georgia State University (Ballotpedia; campaign site).
Cash on hand $100 and $10,320 raised since January 1, 2025, per FEC reports through March 31, 2026.
Lucy McBath (D)
U.S. representative since 2019, serving the 6th District from 2019 to 2023 and since 2025 and the 7th District from 2023 to 2025; a former Delta Air Lines flight attendant and national gun-safety advocate with a political science degree from Virginia State University.
Cash on hand $676,349 and $896,856 raised since January 1, 2025, per FEC reports through June 30, 2026.
What changed, and when.
We re-run this race as new polls, fundraising reports and early vote counts arrive. Every change to the numbers is logged here.
- September 26, 2026Underdog plan published
Starting line: McBath +49.1. Kevin Martin needs 142,967 net votes. Odds 0% today, 0% with the plan.
Questions
Can Kevin Martin win Georgia's 6th Congressional District in 2026?
Only with help from the national environment. Campaign work can move about 7,373 net votes; the gap is 142,967. The rest would take a 46.5-point national shift.
Where are the votes Kevin Martin needs?
Ranked by net votes in the plan: Smyrna 6A (Cobb County), Precinct 08J (Fulton County), Smyrna 4A (Cobb County), Precinct 07B (Fulton County), Smyrna 7A (Cobb County). Persuadable voters are counted from ticket splitting in 2022 and 2024 official returns; turnout targets are people who voted in 2024 and skipped 2022.
How many voters does Kevin Martin need to persuade?
About 3,562 voters who lean Lucy McBath today, each worth two votes of margin when they switch. That is 50 percent of the 7,125 persuadable voters leaning Lucy McBath.
When does early voting start in Georgia in 2026?
Advance in-person voting in Georgia runs October 13 through October 30, 2026. The registration deadline is October 5, absentee ballot applications must be received by October 23, and absentee ballots must be received by 7 p.m. on Election Day. Georgia requires a majority to win; if no candidate reaches 50 percent plus one, the top two meet in a runoff on December 1.
Who made this analysis?
The Political Group, an independent campaign services firm, from official Georgia Secretary of State precinct returns, Census data, FEC filings and published polls. It is not affiliated with any candidate or party.
Method and sources
Precinct math from official Georgia Secretary of State returns for 2022 and 2024, projected onto current district lines. Polls, ratings and fundraising as published on the dates shown. This is independent analysis by The Political Group, as of September 26, 2026. It is not affiliated with or endorsed by any candidate or party, and it is written for every campaign that starts behind.
Statistics: a weighted least squares crossover regression on every precinct, and 20,000 seeded Monte Carlo simulations. The baseline error (7 points of margin) and plan efficacy spread (30 percent) are our stated assumptions. Download the precinct data (CSV, ready for JASP). Free to cite under CC BY 4.0 with a link to this page.
- Georgia Secretary of State, election results
- Georgia Secretary of State, elections
- FEC candidate filings (OpenFEC)
- 2026 voter contact benchmarks (The Political Group)
Race coverage
- Wikipedia: Georgia's 6th congressional district
- Wikipedia: Lucy McBath
- Ballotpedia: Georgia's 6th Congressional District election, 2026
- Ballotpedia: Kevin Martin (Georgia)